At Parallel we make better, not perfect.

The old school agency model is broken. Over-promising pitches, months of research, endless discussions and hefty retainers in a vain quest to build a “perfect product” that just doesn’t exist. The way products are built has changed, but unfortunately, agencies haven’t.

At Parallel, we focus on solving problems to make rapid progress instead of having endless discussions around pixels. We specialise in delivering results that would typically take months, in a matter of weeks. With a core team of just 10, our team is lean, agile and pragmatic just like our designs. We help you innovate & launch products faster while the competition is running in circles discussing “What’s the right thing to do”?

So far we have run sprints with over 25 clients, attended training with Jake Knapp (creator of Design Sprint), helped Facebook run Design Jams and solved many business problems with design.

A note from the founder

Robin Dhanwani

We hate how typical client-agency engagement works. Parallel was born out of the idea of “working together” as a team.

In the last 5 years, our single-minded focus has been on creating business value through our work and finding better ways to work together. In 2016, we bumped upon Design Sprints and it changed the way we work. It was a perfect recipe with every ingredient we believed in; whether it was pace, collaboration, decision making or the validation. We were the first one in India to champion sprints and on a mission to evangelise it.

We are beyond design and designers.

Our team is a mix of product designers who can talk metrics, engineers who understand alignments and entrepreneurs who just want to get things done, managers who believe in collaboration and lawyer turned studio manager. Meet the team who are paving the way of product innovation through design.

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